Description

Occupancy challenges aren’t always a pricing problem, and treating them like one can make performance worse. In this session, Senior Director Jessica Singer breaks down how to pinpoint the real source of your occupancy gaps, whether they stem from price, visibility, or market demand. You’ll learn why discount‑heavy strategies often fail, when they actually work, and how to influence demand using smarter, more sustainable tactics before touching your rates. This is a practical, diagnostic session built to help operators stop guessing and start solving the right problem.

You'll learn:

• Diagnose whether occupancy gaps are driven by price, visibility, or demand issues
• Understand the limitations and risks of discount-led strategies
• Apply alternative tactics to influence demand before adjusting pricing

Join us on August 12th on Zoom!