BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:Pacific Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:Pacific Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260812T100000 DTEND;TZID=America/Los_Angeles:20260812T110000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Why Pricing Alone Won’t Fix Your Occupancy Problem DESCRIPTION:Occupancy challenges aren't always a pricing problem\, and treating them like one can make performance worse. In this session\, Senior Director Jessica Singer breaks down how to pinpoint the real source of your occupancy gaps\, whether they stem from price\, visibility\, or market demand. You'll learn why discount‑heavy strategies often fail\, when they actually work\, and how to influence demand using smarter\, more sustainable tactics before touching your rates. This is a practical\, diagnostic session built to help operators stop guessing and start solving the right problem. \nYou'll learn:Diagnose whether occupancy gaps are driven by price\, visibility\, or demand issuesUnderstand the limitations and risks of discount-led strategiesApply alternative tactics to influence demand before adjusting pricingJoin us on August 12th on Zoom! X-ALT-DESC;FMTTYPE=text/html:

Occupancy challenges aren&rsquo\;t always a pricing problem\, and treating them like one can make performance worse. In this session\, Senior Director Jessica Singer breaks down how to pinpoint the real source of your occupancy gaps\, whether they stem from price\, visibility\, or market demand. You&rsquo\;ll learn why discount‑heavy strategies often fail\, when they actually work\, and how to influence demand using smarter\, more sustainable tactics before touching your rates. This is a practical\, diagnostic session built to help operators stop guessing and start solving the right problem.

You'\;ll learn:

Join us on August 12th on Zoom!

LOCATION: UID:e.4152.1586855 SEQUENCE:3 DTSTAMP:20260723T225959Z URL:https://members.vrnation.com/event-calendar/Details/why-pricing-alone-won-t-fix-your-occupancy-problem-1868323?sourceTypeId=Hub END:VEVENT END:VCALENDAR