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6519 W Newberry Rd, #A7 , Gainesville , FL , 32605 United States
upkeyrentals.com

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2026 Conference Schedule

April 28 – 30, 2026

Tuesday

April 28, 2026

12:00 PM

Registration Open

4:00 – 6:00 PM

New Member Welcome Reception

Wednesday

April 29, 2026

8:00 AM

Registration Open

8:00 AM

Coffee & Exhibitors Networking

9:00 AM

Opening Keynote with Brian Smith

9:45 AM

Exhibitors Networking Break

10:00 AM

Fireside Chat & Q&A with Brian Smith Featuring Tera Lorimer

10:00 AM

Concurrent Educational Tracks

Spring Cleaning Your Revenue Strategy: A Discussion on What to Keep, Fix, & Toss with Amber Prickett (PriceLabs)

When Hospitality Becomes Hazardous: Carbon Monoxide Exposure in Short-Term Rentals with Eric Thibodeaux (Safer VRs)

10:00 AM

Tech Talk Live — PetScreening

10:20 AM

Tech Talk Live — Vintory

10:40 AM

Tech Talk Live — ICND

10:55 AM

Morning Exhibitors Networking Break

11:15 AM

Concurrent Educational Tracks

From Guest Trust to Courtroom Exhibit with Justin Ford (Breezeway) & Kathryn Johnson PLLC

Checking In, Cashing Out: The Secret Link Between Five-Star Reviews and Seven-Digit Exits with Jason Thomas and Lee Sims

11:15 AM

Tech Talk Live — BookingsCloud

11:35 AM

Tech Talk Live — Boom!

11:55 AM

Tech Talk Live — ClearView

12:10 PM

Lunch

1:10 PM

Concurrent Educational Tracks

Marketing Session 1 with Janice Hurley & Britt Benson-Greer

Owner Success Like SaaS: How to Stop Owner Churn with Tim Smith and Kathleen Fitzpatrick

Chaos to Consistency: Building Confident, High-Performing Back-of-House Teams with Sean Kemper (ETI Solutions)

1:10 PM

Tech Talk Live — PriceLabs

1:30 PM

Tech Talk Live — Raincatcher

1:50 PM

Tech Talk Live — Track

2:05 PM

Afternoon Exhibitors Networking Break

2:25 PM

Concurrent Educational Tracks

Marketing Session 2 with Janice Hurley & Britt Benson-Greer

The Untapped Advantage: Why Inclusive, Human-Centered Hosting Is the Future of the STR Industry with Suzanne Hacker Robinson

Turning AI from a Side Project into Business Infrastructure with Heather Bayer (Vacation Rental Success)

2:25 PM

Tech Talk Live — Hostaway

2:45 PM

Tech Talk Live — Guesty

3:05 PM

Tech Talk Live — Vendor #12

3:20 PM

Exhibitors Networking Break

3:30 – 5:30 PM

Housekeeping Olympics

Thursday

April 30, 2026

8:00 AM

Coffee & Exhibitors Networking

8:00 AM

Concurrent Educational Tracks

Email Segmentation Strategies That Drive More Bookings and Higher Engagement with Hannah Dylewski & Arthur Colker

Serve First, Sell Second: Building Trust with Guests and Owners with Ali Cammelletti, Alexis Miller, & Heather Bayer

9:00 AM

Executive Housekeeping with Durk Johnson

9:00 AM

Solutions Showcase: PMS

9:45 AM

Exhibitors Networking Break

9:45 AM

Concurrent Educational Tracks

Advocacy with Dana Lubner

Revenue Management for the Rest of Us: Taking the High Road from Wild West to World-Class with Steve Schwab

10:00 AM

Three Letters That Changed My Life & Business: EOS with Amy Dourson

10:00 AM

Solutions Showcase: Website Marketing

10:45 AM

Exhibitors Networking Break

10:45 AM

Concurrent Educational Tracks

From Booking to 5 Stars: Using Smart Technology to Transform the Guest Journey and Grow Your Vacation Rental Business with Nars Krishnamachari

Invisible Emails: Operational Communication that Keeps Your Business Running Smoothly with Kelly Gitre and Jack Delahant

11:00 AM

Solutions Showcase: Revenue Management

11:45 AM

Exhibitors Networking Break

11:45 AM

Concurrent Educational Tracks

Increase Profitability by Defragmenting Tech and Data with John An & Francois Gouelo

Behind Closed Doors: The Hidden Risks Owners & PMs Don't See, and How Better Alignment Protects Everyone with Proper Insurance

12:00 PM

Experiences That Pay Off with Chad Priest, Jamie Hansen

12:00 PM

Solutions Showcase: Category 4

12:45 PM

Lunch

2:00 PM

Concurrent Educational Tracks

Small Teams, Big Results: The Systems Behind High-Performing Vacation Rental Operations with Erica Evans

Revenue Management Today: Data Savvy is Non-Negotiable with Heather Richer & Dwight Yang

The Margin Revolution: Using AI to Slash OpEx and Automate High-Yield Marketing with Erwan Le Roy

2:00 PM

Solutions Showcase: Category 5

3:00 PM

Concurrent Educational Tracks

DMOs and PMs Panel — Jennifer Barbee

LIVE Revenue Meeting: How Top Teams Turn Data into Decisions with Sharon Keefe, Meg Park, and Darcey Sundling

From Noise to Signals: Standardizing Marketing Decisions in a Fragmented Industry with Robyn Scott

3:00 PM

Exhibitors Networking Break

4:00 – 6:00 PM

Hospitality Social

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