Technology Advisory Board

Heidie Henriksen has over two decades of experience in the short-term rental (STR) industry, beginning as a host in the early 2000s. She has held leadership roles in sales and marketing for a luxury property management company and developed a SaaS-based tech program for vacation rental hosts.

In 2020, Heidie co-founded ASTRHO, which provides resources and support for STR homeowners. Currently, she serves as the Executive Director of VRNation, where she drives innovation and advocates for best practices in the industry, focusing on collaboration among stakeholders and promoting sustainable practices. Throughout her career, Heidie has been dedicated to advancing the interests of STR hosts and property managers, setting high standards for excellence in the field.