2025 Annual Conference Sessions

In today’s competitive market, it is more important than ever to use your marketing dollars effectively. Understanding which KPIs (key performance indicators) should guide your investments and strategy is pivotal to your success. Join RealTech’s Britt Benson-Greer for a platform-by-platform overview of the metrics that really matter for gauging success and which ones are smoke in mirrors. Using practical examples, he’ll walk attendees through how trends in performance data and audience user signals impacted strategic shifts in client marketing campaigns to generate traction and increase return on investment.

Self-managers are rewriting the rules of short-term rentals. Explore how innovative tools are helping independent hosts scale efficiently, overcome traditional barriers, and compete head-to-head with property management giants. Presented by Emily Tunggala, Senior Product Manager at Hospitable

No breakfast will be provided outside of the seminars.

Join us at VRNation Breakfast Seminar for an essential session designed for revenue managers in the vacation rental industry. Master the art of revenue reporting with best practices for selecting, timing, and building key reports that drive data-driven decisions. Learn which reports to use daily, weekly, monthly, and annually, how to source accurate data, and effective strategies for presenting insights in your meetings. Gain actionable insights and practical tips to streamline your reporting processes and optimize revenue management with confidence.

In the modern era of business, scaling successfully hinges on two essential factors: embracing AI and embedding Key Performance Indicators (KPIs) into every aspect of your operations. This talk will delve into how AI can optimize workflows, enhance efficiency, and improve decision-making. Additionally, learn how defining and implementing KPIs across your business can 'turn on the lights,' providing clarity, accountability, and measurable growth. Discover actionable strategies to align your team, streamline processes, and achieve sustainable success in a competitive landscape.

Presenters: Caitlin Cassady and Marki Carlson, Beyond

In today's competitive hospitality industry, exceptional service is more than just a perk—it's the key to building lasting guest loyalty. This presentation explores how Marriott Bonvoy’s loyal members drive demand and how delivering five-star service enhances their experience, leading to increased satisfaction, repeat stays, and positive brand positioning. Discover actionable strategies to personalize interactions, exceed expectations, and leverage the power of Marriott Bonvoy to strengthen guest relationships and maximize revenue. Join the Homes & Villas by Marriott Bonvoy Team as they dive into the art of service excellence and unlock the true potential of guest loyalty.

No breakfast will be provided outside of the seminars.

Join Raincatcher’s CEO Jason Thomas and Senior M&A Advisor,Mark Halma, as they discuss key strategies for selling a vacation rental business. The session will cover various exit options, including selling outright and majority recapitalization, The session will also review how acquiring competitors or complementary businesses can enhance market position and increase valuation in a future exit. Learn about the different types of buyers—strategic acquirers, private equity firms, and owner-operators—and how to position your business for the best exit. The session will also dive into crucial value drivers beyond financials, deal structures, and deal terms.

This isn’t just another conference session—it’s a blueprint for success. Led by industry experts Robyn Scott and Kyle Holmes, this session will equip you with 20+ actionable strategies to optimize your vacation rental business. Learn how to turn one-time guests into loyal regulars, attract new travelers, and maximize direct bookings to keep more revenue in your pocket—no matter what PMS you use. Discover how to effectively leverage AI and OTA strategies to make your properties stand out while fine-tuning your revenue management, owner acquisition, and upselling techniques. Buckle-up for this fast-paced session and you will walk away with real-world insights that will make an immediate and measurable impact on your business.