

Heidie Henriksen
Heidie Henriksen has over two decades of experience in the short-term rental (STR) industry, beginning as a host in the early 2000s. She has held leadership roles in sales and marketing for a luxury property management company and developed a SaaS-based tech program for vacation rental hosts.
In 2020, Heidie co-founded ASTRHO, which provides resources and support for STR homeowners. Currently, she serves as the Executive Director of VRNation, where she drives innovation and advocates for best practices in the industry, focusing on collaboration among stakeholders and promoting sustainable practices. Throughout her career, Heidie has been dedicated to advancing the interests of STR hosts and property managers, setting high standards for excellence in the field.

Kevin Jones
Co-Founder Curate Telluride
Founder and Former Owner, Latitude 38 Vacation Rentals, Telluride, CO
After a decade of senior finance roles at Fortune 500 companies, Kevin moved to Telluride to begin honing his skills in real estate development and property management.
In 2009, founded Latitude38 Vacation Rentals in Telluride where it became the #1 market leader. Kevin is committed to the service of others and architecting opportunities. From being a 16 year volunteer firefighter, to serving on community Boards, to creating the first of its kind VR/Concierge Club House for Latitude clients and guests; Kevin is all about creating the opportunity for memorable experiences.


